Keywords and Key Phrases

With a universal uptake of the Internet, your potential customers look to search engines to find your company, product or services. They start up their web browser, go to their favorite search engine, and type in some words that describe what they are looking for. The words they type in are known as key words or search phrases.

Your website will not be known to search engines immediately. Over time search engines read through your website and record the textual content within. This content is what is used to match up the customers search engine query (keyword phrases) with your website. The goal is to get your website looked at read as early as possible and to ensure the content within your site adequately represents your specialty.

From early stages in the creation and building of your site the keyword phrases should be thought about. This will help the design and underlying contextual construction of your web pages.

Read more about Search Engine Optimisation.